Mobile Marketing Capsule for 2012: Hold On to Your Hats!

If you are thinking about getting in to social media marketing and ignoring mobile, check out this to-the-point compendium of “need to know” information. Make sure your social media is scalable to fit and function on much smaller mobile devices. Don’t waste words, but don’t be afraid to craft a meaningful message that is engaging, entertaining and useful to your audience.

Mobile devices shipments 2011: Nokia remains number one. • Smartphone shipments: Samsung is top dog. •Smartphone operating systems Android is nearly half smartphones shipped. • Global Web hits from mobile devices. •Cellular subscriptions worldwide: 6 billion. • Latest subscriber stats for top three countries: China and India now account for over 30 percent of world subs, both rapidly approaching 1 billion and dwarfing subs in third-place USA. • Global and regional Mobile Web usage stats: 1.2 billion active mobile-broadband subscriptions worldwide; Asia is top region; Top 10 mobile Web countries: South Korea and Japan lead in mobile broadband penetration. • VC investment in mobile in 2011: $6.3 billion or 42.4 percent of total budgets. • Top US mobile ad networks by revenue are Google, Millennial Media, Apple, Yahoo!, Microsoft and Jumptap. • Google’s $2.5 billion in annual revenue from mobile advertising. • eBay expects customers to buy and sell $8 billion of merchandise in 2012. • PayPal expects to see $7 billion in mobile payment volume in 2012. -Source: