It’s quite simple: Blogs are meant to be read, meant to keep people coming back, meant to influence and inspire and to call folks to action. Engagement and retention are the new code words for “sell.” This is a blog entry which harks to a great and eminently practical 5-point guide I found on Mashable. We’ll come back to that.
If you are genuinely interested in, and committed to producing regular content that will build an audience over time–no easy task, but a worthy one–read the rest of this entry and pluck your own nuggets. Come back to the above live link and click on it if you remain interested, and hopefully hellbent, on becoming a writer of “sticky” blogs.
Here’s the first thing to remember: Consistency. You, me…any of us…will always come back for more of something that we can use. Useful information, entertaining and practical and easy-to-apply information, entertaining information that promises to make us rich, flatten our bellies, attract more of the opposite sex, whiten our teeth. Entertaining information. Get it? Of course you do. You and I have clicked on ads promising such things at least…say…ONCE in our on-line lifetimes? Maybe twice?
Depending what YOU are blogging about, from flipping houses for a quick buck to finding the best method for removing spots from one’s clothing, it’s all about the perceived utility of your column. Of course, the more engagingly, charmingly, cleverly, interestingly you can write your blog, the better. Here’s the formula:
Entertainment X Information = Engagement.
Got that? Equal dollops of the first two, mixed and shaken–with humor, a bit of hyperbole (look it up!) and clear, concise, well-structured exposition–a battle unto itself–and you’ve got it.
You only need to repeat it mostly daily, ad infinitum.