Tom has been involved in digital media for 20+ years and has shown an aptitude for learning how to supplement his strong copywriting and other creative skills with Web design, digital animation and video, audio and video post and lately increased work in responsive mobile Web design.
Tom gained early experience in digital dating to the mid-90s when he developed an interactive CD-ROM for children’s burn prevention education ( anyone remember those? ) utilizing the original Macromedia Director . It was adopted for use by the National Institute for Burn Prevention, affiliated with University of Michigan-Ann Arbor, and endorsed by fire chiefs as a novel and innovative way to jump beyond the old model of issuing educational coloring books for kids.
In the late 90s and early 2000s, Tom began building websites using Dreamweaver and integrated his knowledge of Photoshop to optimize graphics and photography for fast loading pages. He routinely created animated GIFs for clients, along with writing all copy from skeleton to finished site, for a wide variety of accounts.
ABOVE: Design for electronic LED billboard, 14′ X 48′ (704X200 pixels) for Suburban Porsche to correspond with launch of the new 2012 Porsche 911 at the North American International Auto Show; coincided with print copy for special feature on the new 911s in MetroVibe, a 25,000-copy monthly that was distributed in the Detroit metro area and at the Auto Show.
ABOVE: Cover art designed by Tom for Facebook page for SecureTradeIn.Com, a division of ReCellular, the country’s largest recycler and reconditioner of used cell and smart phones.
ABOVE: Using ToonBoom software along with Final Cut Pro X, Tom created this breezy, upbeat explanatory video for people planning to send in their used devices for evaluation and payment.