Who is Vonstipatz? Tom Stevens, that’s who. Hire him and he’ll tell you the story behind the pseudonym. Poke around–everything here was penned by, designed by, photographed by or creative directed by Tom–from video scripts to blurbs, tag lines, book excerpts, blog entries and more. As a creative director, Tom has developed interlocking skills across digital platforms over the course of 20+ years, working both independently and with a team. If you’re looking for versatility seasoned by agency experience, cutting across product categories and disciplines, Tom has you covered.
Chevy retail print: 3-page Corvette spread; 2-page Camaro ZL1 spread; Silverado 3-page spread/concepts, headlines, copy and design by Tom.
Spec Print Campaign (2-page spread) for Rayban targeted at creative millennials in film Shot in Ft. Lauderdale with talent from Full Sail University, concept and art direction by Tom. “Documenting the dream” tagline highlights independent film writers, directors and producers identified with the RayBan brand.
Here is an example of a $750 thousand dollar campaign written by Tom for The American Iron and Steel Institute, intended to increase the use of engineered steel components in domestically manufactured vehicles–SUVs and crossovers in particular. The notion of a powerful “comic book character” was invented in “Justin Steel.” The goal, logically enough, was to sell more steel and draw attention to advanced methods for lighter-but-stronger steel body construction. This billboard appeared on Detroit’s I-75 freeway backed by print ads in trade pubs targeted to engineers.
ABOVE: Concept & Execution for point-of-purchase floor advertising for P&G’s Clorox bleach, to appear in the bleach aisle in retail stores.
Detroit Free Press Re-Branding Campaign: The People Behind the Paper. Tom interviewed the Freep’s best people, from the publisher on down, for a print and television thrust to humanize the newspaper during a contentious labor strike. The campaign was well-received and the Freep soldiered on.
Blog copy for ReCellular website highlighting emerging smartphone technologies. Tom also created the graphic combining line art and photography, utilizing Photoshop.